A How to on Search Engine Optimization

Search Engine Optimization Made Easy

Getting started:

Choosing a Domain Name
When choosing a domain name keep in mind to include your main keyword in the name.

If your main keyword was “Replica Watches” then you would want a domain name like www.swiss-replica-watches.com.

Using the Right Keywords
Please utilize our free keyword tool to aid you in finding the best keywords to expend on your website.

Using longer keyword phrases are generally alot easier to rank with and usually convert better.

How many should i use?
When performing SEO, try to optimize each page for a maximum of 5 keywords.

Meta Tags

Title Tag
Many search engines over look most meta-tags, but alot still explore the title tag. Try to include your most important
keywords at the begining of the title, this will increase its prominence. When optimizing the title tag, get straight to
the point. Dont include stop words like “to, a, an, as, in, etc… Search Engine Spiders overlook these words and including
them really just decreases your keywords weight in the tag.

Description Tag
The description-tag is unruffled in use by some search engines. Try to explain the pages sigh in one sentence. This tag still
shows up in some engines, so try to make the note read good and win someones eyes.

Keywords Tag
Many engines overlook this tag, try to place your 3-4 main keywords here.

On-Page Search Engine Optimization Strategies

H1, H2, H3 Tags
Try to break your pages up into paragraphs, using one keyword rich H1 tag on the page preferably at the most imortant area
of the page. Minor paragraphs should be broken up by desriptive keyword rich H2 tags. Try to include some H3 tags when
possible.

Internal Links
Try to interlink your pages using keyword rich anchor text. To make it easy and with out much sacrafice to the look of your
page you can use bread crumb navigation. Also try to include keyword rich links in the cotent of your pages, linking to related pages in
your site.

IMG Alt Tags
Try to include desriptive IMG Alt Tags whenever possible. Please remember when someone hovers over the image this text will
be displayed, so make it readable.

Body Area
Its a very good idea when SEO Optimizing a page to include your main keywords at the begining and the ruin of the body text.
Try to include your keywords in this area a decent amount, but with out sounding robotic. Its a good SEO Strategy to break
up the body text with Header tags like explained above. The body area should absorb 300- 1300 words Try to include
variations of your main keyword or keyword phrases also. Writing in a natural sounding way is very important.

Off-Page Optimization

Build Inbound Links:
Each link that is incoming or points to you site casts a vote for your site in the search engines eyes, saying this site is important. The more links you have coming to your site the better. But its not only the link thats important, the text traditional in the link (anchor text) is the most important fact. Try to get potential link partners to use your sites most important keywords in the anchor text. This tells engines what your sites about and helps the vote being casted reinforce your sites content. If building links the passe fashioned way is to labor intensive for you, there are many companies out there that sell quality text links at affordable prices and are well worth the money for start-up sites.