CPM as Effective Guerrilla Marketing for Online Small Business

Strategic marketing is important to not only the success of an online business, but also to the conservation of marketing dollars. If you are looking for a great way to market your business online, you may want to consider guerilla marketing as a invent of very focused marketing for you website.

Guerilla marketing is the term broken-down to identify a market tactic that targets a demographic, or specific group of individuals, using a voice marketing campaign. For many businesses today, and especially during the distressed economy, small businesses are turning to CPM marketing as a way to accomplish a guerilla marketing campaign for their online business. In the long term, CPM may hold the best value for marketing dollars online for a Small Business.

CPM is the acronym used to describe “cost-per-thousand” marketing strategies. Cost-per-thousand marketing strategies can be feeble in print, visual, and audio traditional marketing campaigns, but are more commonly used among website marketing agencies who wish to target a very specific audience of adults or children. With CPM marketing, your business online banner advertising are placed on various websites that offer fees for banner placement based on the cost per 1,000 views, or cost per 1,000 impressions, on their state.

The advantage to CPM marketing, as a guerrilla marketing tactic, is that you are able to choose marketing sites to place your banners based on the demographics of the hosting partner site. You can match demographics of these sites to the demographic of individuals who use your products or services – reaching a very targeted audience rather than advertising to a massive number of individuals which often occurs on traditional forms of advertising.

With the CPM marketing online and using banners, you will save indispensable amount of money because you can analyze and assess which banners and which websites are driving the most traffic to your sites. With these analyses, you can disappear banners off of websites as needed to achieve your marketing goals and save dollars on campaigns that are not effective. In terms of guerilla marketing, and targeting a specific demographic on very low dollars using a targeted marketing campaign, CPM marketing has been an advantage for many business owners and is the opening to the door of guerrilla marketing for your business.

Sources: Guerrilla Marketing for Dummies, by Jonathan Margolis, pp. 101-107.