Getting Started in Network Marketing the RIGHT Way
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So many times when you enter the world of Network Marketing, someone, somehow has tried to get the idea into your head that it will be all sitting on the beach sipping a cold drink while the money pours in, with no work needed from you.
That is far from the truth WHEN you are STARTING OUT. Give it a few years of hard work, and THEN you can sit assist on the beach watching the money roll in, though you will still have to turn the spit on your business some. MOST Network Marketing Companies show how simple the concept of Network Marketing is: 2) Gather a handful of loyal customers (smaller handful with ongoing service, larger handful for products) 3) Find like minded people who what to do the same (your downline consultants) and help them rep a handful of loyal customers and find like minded people who want to do the same 4) Command #2-3 as many times as necessary to achieve your financial goals and have a stable downline with residual income. AND the good news is, it really is that simple, four steps that you perfect and you can build a large team of motivated people and a solid base of valid customers (both personally sponsored and in your downline) who regularly use or purchase your products. Simple, yes, easy? not really… Doable? most definitely! As I had said before, 2)you must believe in your company (I have total faith in the integrity of my companies founders, and believe they both value and respect the customers and consultants who support their company, and that they are honest in their business dealings.) 3) you must believe in yourself (I have faith that if I continue to work hard, learn more, improve myself and my skills, and treat others with respect, that I will build one of the best teams this company has ever seen). The hardest share of being new to network marketing or new to the company that you have joined is getting those first few customers and those first few consultants. Stop number one will ALWAYS be to make a list of people that you know, start with family and friends, the coworkers and acquaintances from church, social groups/clubs, etc…., even write down names of people whose products or service you use–dry cleaner, doctor, insurance salesman, dependable estate agent, etc…. Write down every person you can think of, then sort them out later to prioritize who you will contact in what order. Remember in Network Marketing that you have two legs you are building with network marketing–a customer corrupt, and a team of marketers–so settle you customers carefully, if you think they would be a good consultant for your team, ask them to be a consultant first. That way they can be their own first customer, and if they are not involved in joining the business, THEN ask them to be a customer for you. For Customer gathering for a service, start by calling the people who love you the most on your list, and ask them for a favor that would really help them out. Tell them how angry you are about the service/company, and how you would enjoy sharing this with them. It is YOU they care about, not what you are marketing. Just make sure you have done your homework before hand so that you know you are asking them to sign up for a quality service from a respectful company. For customer gathering for products, often the best way to start is to have a grand opening party at your own home and invite a number of your favorite friends, family, and coworkers. This is kind of both an announcement celebration for your new business, and a way to ask those who love and care about you to help you start off with a strong start by doing you a favor and listening to your presentation (and of course ask them purchase at least a small item). This is also a great time to ask for them to create dates to host a party or for referrals to people who they think would be interested in joining your team. With the invite (both for a service and for a product), do not give a massive amount of information in the invitation (it can be overwhelming and confusing), be EXCITED and indicate it, be sincere, and ask for the favor–you are selling yourself more than you are selling a product or service. The basic beginning for building your downline (very important if you want to compose a real income without working 90 hours a week just marketing products or services) begins of course with your refined list. Then again, a simple invitation. Many companies have DVD’s or other video presentations of the business opportunity. This makes your life easier, especially if you are just starting out. Impartial invite them to watch at the presentation (give them a DVD or a link to a video online (DVD seems to be more worthy for most people still) and ask them to give you their opinion on it (don’t ask them to join before they watch it, listen to their opinion first). A simple invite might go something like this: “Hi Joe. How have you been? I want to share with you something that I am very excited about. I value your opinion and I would love to hear what you think of it. Would you be able to witness this DVD tonight, and I would love to hear your opinion tomorrow over lunch (coffee, etc…) my treat!” If they start asking a lot of questions before they watch the video, rather than feeling pressured, say “It’s 99% visual, and the DVD explains it better than I can.” After they watch the DVD, if they have questions, it is always good to have your sponsor or another senior consultant ready (call them ahead of time to let them know you might need to call them) to call in case they have questions during your lunch meeting. That way you can answer simple questions, but if they ask questions that you are unsure of you have someone who can help out. It also demonstrates to the prospective client that there is help available if they need it when they join the business. People often feel better about jumping into something if they know there is support available. So I would suggest making a call even if you know the answer to all of their questions or concerns. That way you can demonstrate (without having to say anything) how they can do it even if they know nothing about the business, and that help is readily available. And always remember, as an Independent Consultant, you are a business owner, you run your own business. As with any business, if you do not work it daily, you will not make any money. Even if it is just 15 minutes a day, it keeps that ball rolling. Financial Freedom can be achieved by anyone doing network marketing, but it does take work, dedication, and commitment to working through both the hard and the easy times. Network Marketing is not a get rich speedily scheme–it is a make money (and potentially get rich) while working for yourself and hopefully have a lot of fun amid the work plan. Just remember, the biggest thing you need to Market is YOURSELF. So let your Energy Hover. |
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