Internet Marketing 2.0

Is everyone aware of the Paradigm Shift happening right now?

The world is changing at a faster rate then ever, and the computer is to blame. All forms of media have moved to the internet; TV, radio, newspapers, magazines, movies, photos; and it can be overwhelming.

The way we conduct business today is vastly different. Everything is faster, smaller, smarter, and more complex. The learning curve is getting steeper and more bewitching and most of us are scared. Scared of change; scared of uncertainty.

However, if you’re not from my generation, don’t feel left late in the dust; because this industry, Internet Marketing, has almost instantly popped up out of Thin air. Really, there are very few companies that understand all the new technologies and the power of the internet as a whole; and it’s such an important issue because these technologies are significant to success in today’s business world. That’s why we see more 22 year old millionaires than ever!

It may start to become apparent that marketing on the internet is almost a must. Think about it. When was the last time you used the Yellow Pages, newspaper, or magazine to get information? When will be the day when the Yellow Pages are no longer Printed? When will be the day when we all wake up and realize the world has passed us by?

To the younger generations it makes perfect sense because we’re familiar and grew up with the Internet. Need an reply to a question? Google it! Need to find directions? Google it! In a rush and need to find the closest gas station? Google it from your phone!

The point is that the internet is an extremely powerful marketing tool and should be archaic to compliment your existing marketing efforts, not replace it. Don’t be scared; welcome technology and the internet with open arms. Embrace it, because your livelihood may soon depend on it.

Everyone should have an up to date website with content, a genuine message, and a way for visitors to leave their contact information so you can follow up. If someone comes to your website but doesn’t buy, that’s the time to spend the money and effort on pronounce mail, email campaigns, phone solicitations, etc.

It’s not about New V.S. Old. It’s about the best of both worlds. It’s about the added strength that comes when two methods are forged together to acquire a new stronger method, or product, or business. It’s about taking what we know and making it better; and it’s the very nature of technology.

Why should businesses advertise on the Internet?

On the internet, customers come to you. They go onto Google, or Yahoo or one of the others and search for products and services, and if you’re there on the first page, they come to you. Extremely targeted, involved, self-qualified customers come to you. They Near To You. It’s the difference between a cold call and a warm lead.

The traditional advertising model says: Advertise to the largest audience possible, for ideally the least amount of money possible, and hope that a large enough percentage of that audience will convert in order to not only pay for the cost of the advertising, but hopefully, and god willing, profit a bit too.

It’s a numbers game, and not a very good one at that.

Internet marketing is the opposite: Advertise to the most targeted audience possible, for ideally the least amount of money possible, knowing that each percentage of traffic is pre-qualified and interested to some degree.

If your traffic is high and you have a website that can convert leads into business, not only can you pay for the cost of the advertising, but it’s possible to profit and grow at such a rate that you consume your entire market.(Meaning, the Internet can level the playing field.)

But perhaps the biggest reason to get online is to prepare for the future; so you don’t get left behind. The internet is constantly growing, and in order to finish on top of the search engines where people can find you, your website must grow along with it. Even if you do get on top of Google, page one, # 1 and you get people to come to your site, are they buying from you?

In order to convert leads into staunch business on the internet, you need to provide the marketplace with information. You need to have a good understanding of the internet marketplace because everyone is scared of or annoyed with, spam, pop-ups, and sales promotions; so you must salvage their trust.

You also have to be ahead of the curve. You can’t do the same thing as the next guy. By the time someone publishes a book about New and Updated Technology and Business Tactics, the methodology is already outdated by the time it goes to press. That’s why you have to be ahead of the curve. The people that make the big bucks on the internet are ahead of the curve, and they are also the trend setters; 22 and 25 year musty millionaire trend setters.

So who can help?

I suggest an internet marketing company that offers a complete solution. If you have one company build your website, optimize your site, maintain your internet presence you’ll build time, money, and headache.

Rothman Marketing (www.rothmanmarketing.com) builds custom advertising and marketing solutions around their client’s business, tying everything together into one integrated marketing plan. By eliminating many different vendors from one single marketing campaign, they can typically lower the overall marketing budget. They have a track record of success and the service doesn’t cost an arm and a leg; cheaper than the yellow pages.

Essentially they do whatever necessary to generate business for their clients using the internet. From fixing and building websites to top search engine placement to professional writing services, Rothman Marketing has cutting edge products that get results. They design custom internet marketing solutions, and they’re pretty darn good at it.

For a one stop shop advertising agency that understands how to market and advertise in today’s technology based business world, read about social media systems advertising.