Marketing Your Business with Postcards

Marketing your business can be done in many ways. Direct mail options are still a current way to do this. Yell mail means that you are sending a stamped piece of mail directly to a person’s home or place of business. If you choose to use assure mail, using postcards may be your best bet for recipient response and action.

Why Use Postcards?

Postcards are a great way of sending articulate mail marketing advertisements for two reasons. Number one, they are cheaper to print and mail than direct mail letters and envelopes. The United States Postal Service postcard stamp costs considerably less than the first class mail stamp for envelopes.

Secondly, postcards are more likely to attract attention in a pile of mail. With their bright colors and exciting word blurbs, the recipient is more apt to be drawn to a postcard than a boring envelope. An envelope that is not a regular bill or letter from someone they know will be quickly identified as junk mail.

Postcard Basics

Postcards can be made in varying sizes. The most popular size is equivalent to a 3 by 5 index card. They are Printed on two sides of a heavy card-stock weight paper. It is possible to print postcards on your own home printer using specialty paper. Or, you can get marketing postcards printed professionally. Printed postcards can be coated with a glossy finish, or even a UV protection coat to prevent fading.

What Should Be On the Postcard?

Your marketing postcard should be fully printed on two sides. Since a postcard is small, you must execute good use of each side. On the back, you should have both the return and receivers address and set for your ticket or bulk postage imprint. You should also have room to include a Special graphic bulletin about an offer, sale, or announcement.

On the front, you should do all the information that you want the recipient to see. This includes your business information and logo, any special sales of offers, product or service description, and a call for action. A call for action is whatever you say to fetch the recipient to act on the offer: “Call Now,” “Sign Up Now,” “Deal Ends Soon!” You want to incite the person receiving the marketing postcard to act quickly.

Using postcards in your direct mail campaign is a great idea if you are looking for maximum response from your mailing list. Postcards are less expensive to prepare and are more eye-catching than regular envelopes and letters. In this time of internet and email, using direct mail postcards is tranquil a great way to market your business.