The 6 Step Internet Marketing Strategy

Internet marketing is a great way to make money online but as an internet marketer it is also really easy to get distracted by offers of the next ‘fail-safe’, ‘double your traffic’ way of marketing.

Internet marketing is a business and like any business the most important thing to do is get together a plan of attack. This means that you can focus and keep on track, not diving off on tangents that will inevitably ended up wasting your time and energy.

Step 1 – Find a ‘hungry market’ and then either sign up to a marketplace like ‘Clickbank’, ‘Linkshare’ or ‘Commission Junction’, or even larger reputable sites like Amazon.com will have their maintain affiliate programs that you can sign up to that will feed the hungry market.

Step 2 - Choose affiliate products that have a high commission rate, – you can get up to 75% on some products – and have a low refund rate – it’s great to see money in your legend, not so great to see it taken back out though! Ensure that the merchant sales page will convert visitors to buyers otherwise all your hard work will be for naught! To market a product effectively you also need to have good quality tools and information available to use and pass onto your readers.

Step 3 – Do plenty of research – who is your target audience what do they really want? What about keywords? Which ones do you need to focus on?

Step 4 - With your market in mind, promote the product through websites, blogs, social networking sites like ‘Facebook.com’, bookmarking sites like ‘Digg.com’, through PPC like ‘Google adwords’ and through articles – like the one you are reading now!

Step 5 - Use the various analytical tools available to monitor your work. How grand traffic are your efforts creating? How many of these visitors are converting to sales? What is the purchase history? Which marketing methods are working the best for which products?

Step 6 - Keep up to date. 2 years of marketing on the internet is the equivalent to 10 years of conventional marketing so to keep informed of changes to sites, rules, and the latest products you need to join forums and other specialist internet marketing groups.