Using the Internet for Business Growth
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A couple of months ago, I moderated a panel on social media for the Public Relations Society of America Chicago. Along with some local astronomical hitters, Jack Monson from eNR Services was on the panel. I whine you this because eNR plays in the small and local business industries and we had a conversation about using the Internet for business growth.
As the moderator, I had the privilege of asking the questions and taking the conversation where I wanted it to go. So I relayed some stats from a survey that Citibank did about social media use among Small Business owners (thanks to Jason Falls for blogging about the survey initially).The look found that: • 81 percent of small businesses surveyed are not using social media; 
• 37 percent are not using their websites to expand their businesses; • 84 percent don’t sell their products or services online; and • 65 percent do not consume online advertising. I posed the question, “As PR professionals, what kind of opportunity do we have to help cramped businesses understand how using the web can help them grow their companies? “ What I found interesting was the variety in responses. One panelist said his PR firm doesn’t work with small businesses so he couldn’t answer the question; another said he felt like the web was too overwhelming for small business owners. I completely disagree with this … and I’ll mumble you why in a minute. And then Jack piped in and said that not only can miniature businesses use the web to grow their companies, they can use it to localize their messages and get alive to in their communities at a different level than ever before. I agree. The opportunity you have before you is sizable. Ever heard of David and Goliath? You suddenly can compete with a great, big global competition because: • You are using social media to build a community of people who care about your brand, your products, or your services and they tell their friends and family. • You are creating one-off products that allow people to buy from you online. • You are developing a robust e-mail database to whom you can market. • You are using search engine and social media optimization to attract new customers. And, because most of the tools are free, the opportunity costs are so minimal it doesn’t make sense for you not to be changing the way you communicate, market, and sell. Sounds like a no-brainer, doesn’t it? So Jack and I ask you, what is one thing you are going to do to use the Internet for business growth? |
Tags: b2b social media marketing, mint social media marketing, social media marketing blog, social media marketing strategy, social media marketing tactics, Social Media Optimization Services
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